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Friday, October 29, 2010
YETI Coolers, co-founded in 2005 by brothers Roy and Ryan Seiders, offers durable, super-insulated ice chests for serious outdoor enthusiasts. Roy first recognized the potential of a premium cooler during an early entrepreneurial endeavor and decided to design his own. He recruited his brother to help and the two settled on YETI for the company name ― a new brand that consumers could easily associate with frigid toughness. Today, YETI coolers are “certified grizzly-proof” and distributed through over 500 dealers across the country.
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